
Inconsistent product penetration
Compliance exposure
Weak menu presentation
Poor handoffs & broken processes
Low PVR
Lack of structured training
Outdated or misused technology
No accountability system
Automotive Performance Consulting brings decades of in-store F&I experience, compliance expertise, and proven training strategies to help your dealership increase revenue and reduce risk.
Led by industry veteran Paul Marino, our team has trained F&I managers, rebuilt departments, and guided dealerships through compliance audits and performance turnarounds. We know your challenges because we’ve solved them many times before.
Our process gives your team a clear, effective roadmap to stronger performance — combining expert coaching, real-world experience, and a compliance-first approach that protects your dealership and improves customer satisfaction.


Higher F&I Profit Per Vehicle
Turn every deal into a revenue opportunity without adding pressure to your team.
Through proven presentation frameworks and real-time coaching, your F&I managers learn how to increase product penetration and confidently present value — boosting PVR in a way that feels natural and customer-friendly.
Strengthen Compliance & Reduce Dealership Risk
Protect your store with a clean, compliant F&I process that stands up to any audit.
Our compliance-first coaching and process reviews eliminate costly mistakes, reduce chargebacks, and ensure every deal is handled with precision and transparency.
Build a Confident, High-Performing F&I Team
Transform your managers into skilled, consistent producers your dealership can rely on.
Through hands-on training, real-time coaching, and structured workflows, we give your team the tools and confidence to perform at a high level every day — improving CSI and accelerating deal flow.








At Automotive Performance Consulting, we help dealerships strengthen every profit center—sales, F&I, service, and more—with strategies that deliver measurable results.
We understand the challenges dealerships face in today’s market: shrinking margins, compliance pressures, and inconsistent performance. That’s why we provide solutions that work in the real world, not just on paper.
Boost Profitability Across the Board – Proven strategies to maximize revenue in sales, F&I, and service departments.
Ensure Compliance & Reduce Risk – Keep your operations aligned with current regulations while protecting your bottom line.
Elevate Team Performance – Tailored training and coaching to build a high-performing, customer-focused staff.
Drive Long-Term Growth – Sustainable processes that ensure continued success in any market condition.
Whether you’re a Dealer Principal, GM, or F&I Director, we deliver the tools, training, and insight to keep you ahead of the competition.



Initial Consultation
We learn your goals, challenges, and opportunities. Your people are your greatest asset. We design compensation models, targeted training programs, and accountability systems that motivate your team and consistently deliver measurable results.

Diagnostic Assessment
We evaluate your F&I process, product penetration, compliance, and team performance. We perform deep, data-driven evaluations of your dealership’s financial performance to uncover hidden profit opportunities.
Our proprietary tools reveal insights often missed by internal teams — allowing us to implement strategies that strengthen your balance sheet and long-term profitability.

Implementation & Coaching
Hands-on training, accountability systems, leadership coaching, and ongoing support. We streamline service workflows, optimize inventory management, and eliminate inefficiencies that erode margins.
The result: lower overhead, improved customer satisfaction, and a higher standard of service delivery.

Our strategies are proven in markets big and small. From single rooftop stores to multi-location dealer groups, Automotive Performance Consulting helps you uncover new profit centers, reduce waste, and build high-performing teams — all with personalized, dealership-first service.
On-site visits
Remote coaching
Compliance-ready documentation
Staff evaluations & performance reviews
Customized action plans
Schedule a confidential consultation to see how APC can increase PVR, streamline your process, and drive measurable results within 90 days.

Take the Next Step with a Free Copy of
'7 F&I Mistakes Costing Your Dealership Thousands (And How to Fix Them)'
1. Identify Hidden Revenue Leaks
2. Fix Compliance Gaps Before They Become Lawsuits
3. Boost Back-End Performance Without Adding Staff

Automotive Performance Consulting