About Automotive Performance Consulting

Empowering Success

We believe that every automotive dealership F&I professional deserves the knowledge and confidence to ethically and effectively serve customers, grow their income, and ensure the long-term financial health and compliance of their organization. We exist to elevate the F&I department from a transactional function to a trusted, value-adding pillar of the dealership experience.

The Mechanism of Change

We achieve this by:

Transforming Mindsets - Shifting the focus from simply "selling products" to consultatively offering solutions that genuinely benefit the customer.

Developing Elite Skill Sets - Providing proven, repeatable processes and advanced techniques based on Neuroscience that are both compliant and profitable.

Instilling Confidence and Compliance - Offering continuous coaching and up-to-date regulatory guidance to ensure professionals operate with integrity and certainty.

The Tangible Results

We Provide:

Comprehensive Neuro Based F&I Programs - Comprehensive F&I Programs and ongoing professional development.

Training & Consulting - On-site and virtual F&I Manager Training and sales process consulting.

Resources & Tools - Resources, tools, and training on legal compliance, product knowledge, and effective customer presentation.

Our ultimate goal is to empower people , using structured methodology, which results in the delivery of superior training services and maximized dealer revenue.

What Sets Us Apart

  • Hands-On Coaching: We roll up our sleeves and work alongside your team—in-store or remotely.

  • Custom Programs: No generic training. We build around your specific needs, culture, and goals.

  • Compliance Focused: In today’s regulatory environment, protection and performance go hand-in-hand.

  • Proven Results: Our clients regularly experience measurable improvements within 90 days.

Who We Serve

We partner with independent dealerships, dealer groups, and performance-driven organizations who are ready to modernize their approach to F&I and sales operations. Whether you're a growing single-point store or a multi-location group, Automotive Performance Consulting can help you scale your success.

Let’s Grow Together

Automotive Performance Consulting is more than a vendor—we’re a trusted partner in your long-term profitability. Our work begins with a conversation and ends with results you can see on the bottom line.

Automotive Performance Consulting

Phone: (860) 983-2029

Address Office: 452 Broad St., New London CT 06320